How Beekman 1802 grew a loyal community with kindness at the heart—and insights at their fingertips
Beekman 1802 uses Kin to manage thousands of creator relationships and understand their impact in real time—giving its team the time to invest in its community and the insights to move it forward.
Wins at a glance
- 4,000+
- Members of the Kindness Krew ambassador program.
- 88%
- Year-over-year growth in creator post volume (Jan–Sep 2025 vs. 2026).
- New feature
- Built within an hour to address Beekman 1802's specific need.
The spark
Beekman 1802 is a clinically proven skincare brand built around the science of kindness and the power of goat milk. That community-first philosophy extends to its marketing, where creators are at the heart of how the brand connects and grows.
In fact, every launch starts with who, not what. Beekman 1802 thinks first about who can authentically tell the story, helping the team tap into the people who already know, love, and support the brand.
That creator-first approach has built a community thousands strong. The Kindness Krew alone includes 4,000+ ambassadors, largely micro- and nano-creators who test formulations, inform key decisions, star in campaigns, and bring the brand to life.
But a creator program that big comes with a lot to manage. Outreach and recruitment were especially time-consuming, whether the team was contacting PR recipients or inviting new members to join the Kindness Krew.
Keeping a pulse on performance was critical. With creators at the center of Beekman 1802’s marketing strategy, the team needed a clear, timely view of how their creator program was performing so they could make decisions quickly.
“Creators are everything to us.”
The shift
Kin turned creator outreach from time-consuming to always-on. Beekman 1802 can set communications in motion around launches, events, seedings, sales, and Kindness Krew recruitment—then let them run in the background while the team focuses on more strategic work.
Finding the right creators got easier, too. With sourcing and list building in one place, the team can see who’s performing well for other brands, spot creators leading relevant conversations, and uncover new segments and niches for specific launches.
Now, performance is always within view. Real-time campaign tracking gives Beekman 1802 ready access to EMV, posting rates, and monthly pacing—helping the team see how campaigns are performing, spot what’s working, and pivot quickly when needed.
Less time managing the mechanics, more time moving the program forward. With outreach working in the background and performance at their fingertips, Beekman 1802’s team can spend more time sharpening strategy, strengthening creator relationships, and growing a community rooted in kindness.
“Having real-time data has allowed us to make quicker pivots and get an immediate sense of how campaigns are performing. Kin has also helped us improve communication, scale our ambassador program, and recruit new creators more efficiently.”
They needed it. We built it.
With one of Beekman 1802’s biggest LA launch events around the corner, the team had 100 creators on the guest list—and no time to build the detailed facesheet they needed to confidently recognize everyone in the room.
Our ears perked up—and our team got to work. Within an hour, we turned their guest list into a downloadable facesheet with creator photos and social links, and even built the capability right into their Kin account.
Beekman 1802 saved hours of manual prep time, the team had one less thing to worry about before a major event, and Kin had a new feature inspired by a real customer need (and a little kindness).
Their win, their words
“Kin has been such a gamechanger for outreach and recruitment. Our outreach can now run in the background, allowing us to focus on more strategic work.”